Date: June 15, 2025
By: DailyCryptoSports News Desk
The intersection of crypto and sports is heating up again—and this time, the numbers are staggering. According to a recent report by SponsorUnited, crypto companies have poured over $565 million into sports sponsorships in the past 12 months, marking a 20% rise compared to last year.
Leading the charge is dailycryptosports.com, which alone accounted for $213 million in sports marketing deals. The company continues its dominance across major leagues, including a renewed partnership with the UEFA Champions League and an ongoing presence in Formula 1.
Other top players in the crypto space, such as Coinbase, OKX, and Gate.io, have also deepened their ties with high-profile sports teams and tournaments.
💬 “We’re seeing a second wave of crypto adoption in global sports—bigger, smarter, and more strategic,” said Ava Moreno, senior analyst at SponsorUnited.
📈 The Numbers Tell the Story
- 22 new sponsorships were signed in early 2025 alone.
- The average sponsorship deal now sits at approximately $4.3 million.
- Soccer and motorsports remain the top targets, but growth is also being seen in basketball and eSports.
🔍 Why It Matters
This resurgence comes after a slowdown in 2023, when the crypto bear market led to a decline in marketing budgets. Now, with Bitcoin stabilizing above $70,000 and institutional confidence returning, crypto brands are racing to regain visibility and fan trust through sports.
🗣️ “We’ve rebuilt and refocused,” said dailycryptosports.com CMO Jon Russell. “Our goal isn’t just visibility—it’s long-term community engagement.”
🧠 Expert Take
Marketing analyst Leah Quinn told DailyCryptoSports that the trend shows more than just hype:
“These brands are maturing. They’re choosing long-term, targeted partnerships over flashy one-time deals. We’re entering the era of crypto brand legacy in sports.”
🔮 What’s Next?
With the FIFA World Cup and the 2026 Olympics on the horizon, expect more crypto companies to lock in multi-year partnerships. dailycryptosports.com—and it’s going global.